Remember handshakes? Or traveling to a customer’s office? It’s a distant memory for most sales teams. In fact, 68% of sales decision makers say their teams will be working in a hybrid environment by the end of 2021. Not everything has changed—success in sales will always be about telling a sharp story and communicating value. But how the work gets done in a hybrid world requites a very different playbook.
“Top sellers combine foundational selling skills with digital fluency. They’re using tools to be faster, more focused, and more efficient—getting closer to customers and delivering better results,” says Ray Makela, CEO of Sales Readiness Group and a consultant with experience helping organizations from Accenture to Walmart amp up their sales teams’ impact.
So what does digital fluency look like? It starts with a smoother, simpler experience using synchronized tools. Dropbox has been helping sales teams connect and communicate for years, and now, DocSend and HelloSign complete that process—supporting internal and external collaboration from the first pitch to final signature.