Remember handshakes? Or travelling to a customer’s office? It’s a distant memory for most sales teams. In fact, 68% of sales decision makers say their teams will be working in a hybrid environment by the end of 2021. Not everything has changed though – success in sales will always be about telling a sharp story and communicating value. But how the work gets done in a hybrid world requites a very different playbook.
“Top sellers combine foundational selling skills with digital fluency. They’re using tools to be faster, more focused and more efficient – getting closer to customers and delivering better results”, says Ray Makela, CEO of Sales Readiness Group and a consultant with experience helping organisations from Accenture to Walmart amp up their sales teams’ impact.
So what does digital fluency look like? It starts with a smoother, simpler experience using synchronised tools. Dropbox has been helping sales teams connect and communicate for years, and now DocSend and HelloSign complete that process – supporting internal and external collaboration from the first pitch to final signature.