By Theodore Ullrich, co-founder and partner at Tomorrow Lab
Products are only as valuable as the problems they solve. And what people crave today are products that not only are useful but also enrich human lives. Being able to quickly develop and bring such innovations to market requires tools that facilitate spontaneous collaboration.
Tomorrow Lab is an award-winning group of designers and engineers who create revolutionary technology products. Part of our approach is about being practical—identifying a problem and finding a way to solve it. The other part is about love—investigating how products fit into and enrich people’s lives.
I co-founded Tomorrow Lab 10 years ago in New York City, and I still wake up every day excited to develop products that are the first in their category, whether it’s a new way of cleaning teeth or an agricultural sensor that monitors soil conditions.
We want people to see our work and say, “I’ve never seen anything like this before!”
Our products come together piece by piece, keeping all of the other fine details in mind. Similarly, we operate as a team of individuals who bring together many ideas and all work toward a common goal. To me, there’s no greater example of collaboration.