Signed, sealed, and delivered – at a cost
In the fast-paced world of advertising, spare time is a rare luxury. Deadlines must be met — even when ads and strategies have to cross time zones for approval. For Dentsu, this used to mean added pressure and frantic courier drop-offs and pick-ups.
A number of the files Dentsu creates and shares — for projects such as billboards and TV spots — are hundreds of megabytes large. But because Dentsu’s company email server had certain file size parameters, employees had to rely on DVDs to deliver creative to clients and colleagues in other countries.
The DVD delivery method not only required Dentsu to spend time prepping envelopes and packages, it cut into development schedules, forcing employees to rush ad projects. On top of that, the company accrued huge shipping costs each month. As it became increasingly apparent that DVD shipping was unnecessarily costly, Dentsu began to explore other options. Dropbox Business offered a solution that was not only fast, reliable, and affordable — it worked in regions where file sharing had proved challenging. Dentsu Account Supervisor, Ai Ando says, “International markets are really important to us and we often have to send data abroad. We knew that Dropbox Business was secure and reliable enough to use in other countries.”