In modern life, we’re surrounded by visuals – phone calls have been swapped for FaceTime and Zoom, social media is long past the days of text-only posts and marketing has become increasingly reliant on images, videos and illustrations to capture audiences’ attention.
These visual elements are also being adopted in communication strategies, particularly in the workplace. New digital technologies, such as screen capture tools for sharing information asynchronously, are harnessing the power of visual communication to help teams work in more flexible and productive ways.
In this article, we’re going to explain how you can use visual communication to improve team collaboration and streamline workflows. But first, let’s dive into the different types of visual communication and why visual information is so important.
What is visual communication?
Put simply, visual communication is the process of conveying meaning – be it ideas, instructions, data or other kinds of information – through graphics rather than text or audio. For many, this is a more efficient and accessible way of sharing knowledge and adding context than written communication.
Visual communication can be achieved in a variety of different ways. Examples of visual communication include:
- Videos and photos
- Graphs, charts, infographics and other types of data visualisation
- Typography
- Maps (such as mind maps and content maps)
- Illustrations and graphic design
- Slide decks and presentations
- GIFs
- Screen capture and recordings
These types of visual assets are commonly used in social media and content marketing to communicate ideas and information where more text-heavy formats fail to make an impact.
Why is visual communication important?
According to research, 50% of people are visual learners, and prefer visual content to learn information more effectively. This means that visual communication doesn’t just matter in the workplace – it’s beneficial for wider society as well.
Presenting information visually allows you to convey your message with more impact than text can achieve. A visual communication strategy should be an essential part of your business activities – especially your content marketing.
Visual elements are crucial in the content creation process. On certain social media platforms, like Instagram and TikTok, text content simply doesn’t have the same impact as images and videos.
According to research, our collective attention span is narrowing and the always-on nature of digital life presents all kinds of distractions. Visual communication helps you cut through the noise and get your message across through high-quality, memorable content.
These aren’t the only reasons why visual communication is important. This form of communication:
- Attracts attention and boosts engagement
- Evokes stronger emotions from your target audience
- Improves information recall
- Saves time as information is relayed faster and more efficiently
- Solidifies brand identity, ensuring a shared experience and a unified message
How visual communication can improve your workflow
It can be difficult to connect teams working remotely – and often it seems easier to set up a quick meeting over a video call to collaborate on ideas or discuss projects. But any virtual-first worker will tell you that video meetings can sometimes actually waste time rather than improve productivity.
With an effective visual communication strategy, you can reduce unnecessary meetings. The use of visual elements and visual aids enables you to relay complex information – such as instructions for using certain tools or the specifics of a new project – in a more focused, engaging and digestible way. In turn, this helps to streamline your workflows and simplifies any decision-making processes.
Because there are so many different types of visual communication, you can get creative with how you share information and collaborate with clients and colleagues. With innovative new technologies, you’re no longer restricted to pie charts and presentations for creating and sharing a visual message.
In fact, visual communication can benefit your business in all kinds of ways:
- Make the employee onboarding process quicker and more efficient with narrated screen captures in Dropbox Capture
- Use Capture to create GIFs that explain organisation systems, programs and training tools
- Take screenshots of ideas and sources of inspiration to share with your team and refer back to when it’s time to use them
- Host async meetings to keep workflows on track and avoid wasting time in unnecessary or unfocused meetings!
- Tools like Dropbox Replay help you give clearer feedback, as you can pinpoint specific points of improvement in videos using on-screen mark ups
Tips for implementing visual communication in the workplace
The best visual communication strategy for your team will depend on a few different things, including the team size and goals. To facilitate this process and make the most of the benefits of visual communication, there is a range of things you can do.
Consistency is key
Firstly, you’ll need to be consistent with the styling and branding of your visual assets – and not just for external resources such as marketing materials. Value quality over quantity, so that everything you produce achieves its potential impact. Create templates, video tutorials and brand guidelines, and ensure everyone on your team knows where these are stored and how to use them when creating visual elements.
Don’t forget narrative
Additionally, you’ll want to consider your storytelling strategies and how you can weave narrative into the visual materials you create. For both internal and external communications, this will come down to knowing your audience. It may be beneficial to build audience personas in collaborative tools like Dropbox Paper to guide your strategy for customer-facing content.
Prioritise ease of use and accessibility
Introducing software that is too complicated to use could discourage your team members from adopting visual communication into their day-to-day work. Make sure you only use collaborative tools that are accessible to everyone – this includes how you organise your visual assets.
With Dropbox Capture, you can create screenshots, GIFs or simple videos recorded right on your screen. Your creations will be saved to your Dropbox account, where you can easily share them with your colleagues to watch or review on their own time.
Create team folders for templates, training videos, meeting minutes and other communications, so that everyone in your team has access to the visual materials they need when they need them.
Harness the power of visual storytelling
With Dropbox Capture, you can clearly say what you mean without scheduling anything. Replace lengthy emails and meetings, streamline your onboarding and support processes and walk through ideas, proposals, tutorials and projects in a way that gives everyone the complete picture.