By Murray Bell, founder and executive creative director of Semi Permanent
Nineteen years after starting Semi Permanent, the best way I would describe us is as an experience company. We’re not an events company, a brand studio, an advertising agency or talent management – but we’re a little bit of all those things.
We play anywhere in the design sphere to create experiences untethered from any particular medium. It might be a sport and creativity festival for the Tokyo 2020 Olympic Games, a global diversity and inclusion programme for Google or a release of Radiohead’s latest album.
Today, we’re in a unique position. We only take on clients who are on our dream list of partners and collaborators. The result of that, though, is the stakes have never been higher. To gain the attention of these fantastic companies, we have to perform at a very high standard: sharp, efficient, organised.