We also work with artists who are very protective about the brands they’ve built for themselves. To work with this slate of clients, anything that leaves this office needs to be crisp and tight. That’s why we rely on Dropbox to ensure that nothing falls through the cracks.
I can’t remember exactly when I started using Dropbox, but it wasn’t long after the inception of Semi Permanent. I adopted it early and didn’t think for even a second of searching for an alternative. As a designer, I appreciate the form of things, and Dropbox was just so intuitive and aesthetically simple.
Make the creative vision translate and travel
Staying organized and balancing work across time zones is a complicated challenge. We’re based in Sydney, but we’re a global company with offices in Auckland, Los Angeles, Singapore, Dubai, and Lisbon. As we got more serious about our operations—to meet the high standards of our clients—we began to integrate our operations into Dropbox. It started with hosting design files on Dropbox and then changing our workflows as we adopted Dropbox Paper.
As much as possible, we’re dialing back from email and transferring creative processes through Paper.
For our teams working with external artists, we like that Paper visually captures the tone and feel of what we’re trying to communicate. For internal work, we project manage with tasks, due dates, and comments within Paper. We’ve tried to implement dedicated project management systems like Asana, but adoption was low. For those who used it, they essentially created Asana tasks with links to Dropbox files. It made more sense to seamlessly manage everything through Paper.