Digital transformation (DX) – once the coolest cat at every business conference – has arguably entered it’s twilight years, quietly roaming in pastures alongside other semi-retired business buzzwords. In fact, you’re now more likely to hear the term in headlines like “Is Digital Transformation Dead?” and “RIP Digital Transformation.”
And yet, and yet... there are still a surplus of companies struggling to make the official and–yes– transformative leap into digital business.
There’s a lot behind this conundrum. Legacy systems are hard to uproot; humans are humans and don’t always love change; and dang, is digital transformation difficult when you’re a larger company–the hoops to jump through are many.
Because of those factors (and more), it’s actually with little surprise that though we may be tired of the term, it endures. And so rather than wax poetic about how important digital transformation is for your business (we already know you know that), we quietly put together an action pack for those still looking to make the big shift.
And if you’re tired of calling it “Digital Transformation” then feel free to go with “The Jargon Term That Is Still Totally Relevant But Shall Not Be Named” or TJTTISTRBSNBN for short.
Whether you’re looking for an overview of DX, trying to understand why you’re struggling with implementation, or wanting to understand the costs of implementing DX, you’re sure to find what you need in the guides and articles below.
First things first: the basics
The whole concept of digital transformation (DX) can be confusing, and trying to wrap your mind around it can be a difficult task. This in-depth guide takes you through DX from start to finish, explaining key terms as well as providing an actionable roadmap for rolling out DX.
You know that digital transformation must be a priority for your business. You know that eventually you’re going to have to take the plunge and actually make it happen. But you’re not exactly sure how to get started. This guide will give you the steps you need to follow.
Rolling out digital transformation inevitably involves some costs, both in terms of time and money. However, the benefits far outweigh the costs. This guide will help you walk through what costs to expect, as well as the accompanying benefits that you can expect to receive when you implement DX.
Implementing DX requires a willingness to embrace innovation, and innovation inevitably requires a portion of the budget. But with multiple parties competing for a portion of the budget, how can you ensure that innovation is included? This guide will give you five different ways.
Uh oh: dealing with digital transformation challenges
It’s no secret that change of any kind is challenging. It requires a significant amount of time and money to do it successfully, as well as full buy-in from all the key players. If you don’t know how to effectively manage the challenges of DX, the process can stall, leaving you in a state of suspended transformation. Let these guides help you successfully navigate the transition.
Any digital transformation will inevitably involve the IT department. In fact, it may require significant changes to the department. In order for the DX process to go smoothly, there are certain steps you must take to prepare your IT department for the changes. These steps are the difference between a smooth and rocky rollout.
You may be wondering if DX is really worth it. Is it really worth the time and the money required to change over existing processes from analog to digital? Yes, it is. This guide demonstrates how digital transformation is a stepping stone to innovation and provides examples of transformation in action.
In every digital transformation rollout, there will be an awkward stage. New processes must be learned and old ones must be phased out. New tools must be adopted and integrated into workflows. Employees that have done things one way for years have to learn new ways of working. This guide will help you survive the awkward, challenging phases of digital transformation.
Nearly 50% of companies in the United States are struggling to effectively roll out digital transformation in their businesses. Some of the biggest companies in the world, including Ford and Nike have encountered significant challenges with DX. But that doesn’t mean your company needs to. With this guide to help you, you can understand why your company may be failing at DX, as well as what steps you need to take to improve the process.
The unfortunate reality is that in many companies, digital transformation is resisted by employees. And frankly, this is understandable. The process often requires them to learn new processes and tools, some of which may be challenging for them. However, it is possible to get buy-in from your employees if you know the right steps to follow. This guide will help you get the buy-in you need.
Above and beyond: digital transformation in the real world
It’s one thing to talk about digital transformation in the abstract. It’s something else altogether to see it play out in the real world. These “case studies”, of sorts, will provide you with inspiration regarding how DX can transform your business.
Instacart was experiencing major bottlenecks with their contractor onboarding process until they implemented automated workflows. SimplyInsured is completely disrupting the insurance industry by minimizing the amount of paperwork that must be filled out by new customers. And Grayson College completely revamped their archaic financial aid system using HelloSign and HelloWorks.
By implementing digital transformation using HelloSign, AdvicePay was able to achieve 100% synchronization of invoices and contracts, which helped their clients to boost their bottom line by 30% and facilitated enterprise market expansion with clients like TD Ameritrade.
Tech for Campaigns (TFC) is the largest digital, political volunteer network in the United States. Their initial onboarding process for volunteers involved a somewhat complex set of both manual and automated steps. This resulted in a bottleneck in terms of how many volunteers they could onboard. Using HelloSign, they have been able to increase the number of internal and campaign projects staffed by 400% and achieve a 366% increase in the number of volunteers matched in one year.
Let’s get digital, digital
At the end of the day, the rise and fall of a phrase like “Digital Transformation” is the perfect example of two things.
- Business terms are just words. It’s what’s behind them and the actions you take based on the phrase that ultimately matter.
- Business is always changing. The next big term will be out of style again, and again, and forever onwards. It’s the cycle of jargon. If you become obsessed with always following the new buzzword, you can easily become lost. But if you stick closer to evaluating their intent – and whether it actually helps your business – then you’re right on track.
We hope these resources help you on your journey, whatever it looks like and however long it lasts. Happy transforming!