By Brooks Baskin, founder and CEO of 2B Living.
Property management is a hands-on, face-to-face type of business with a lot of physical components to it—showing apartments to clients, signing contracts, and maintaining buildings with tasks like repainting after a tenant moves out or repairing a leak. That being said, we’ve discovered that digital tools can significantly simplify and streamline a lot of what we do.
In 2011, I started 2B Living, a commercial and residential property management firm in the San Francisco Bay Area. We recently made it to #26 on the San Francisco Business Times' Fast 100 list, which denotes the fastest-growing private companies in the Bay Area.
We have certainly grown. Today we manage and maintain more than 250 buildings and 1,500 units in a 7,000 square mile area that’s home to nearly eight million people. Our properties and employees are spread across the entire Bay Area but instead of opening expensive offices in all our communities, we rely on our tablets, smartphones, and laptops to streamline our operations and keep overhead down.