Milking more out of technology
Like many small businesses, Maple Hill Creamery started on something of a whim. Fed up with corporate life, founder Tim Joseph purchased land in upstate New York in 2003, fulfilling a childhood dream of being a farmer. Next he bought dairy cows, thinking he could ditch his day job with the money he’d make from selling the milk.
“Of course, it never worked because there’s not enough money left over to replace your paycheck,” he says.
He decided he’d need to uncover a niche, eventually settling on making yogurt, cheese, and other products from 100% grass-fed dairy. As the idea caught on, it became harder for employees, who mostly work remotely, to collaborate. “We were emailing at first,” says Joseph, “and when we started to do actual nice, professional PDFs and things, the attachment size got to be an issue.” Employees signed up for individual Dropbox accounts to make it easier to file sharing with colleagues and distributors.
Once Maple Hill began shipping its products coast to coast, Joseph decided to upgrade to Dropbox Business to gain more storage and control. “It had more functionality in the ability to administer accounts—and more space,” says Joseph. “It just seemed like the right fit for a growing business to do it sooner rather than later.”