As content becomes increasingly important in the sales cycle, sales and marketing teams must have a shared understanding of what the buyer needs every step of the way. Yet sales and marketing often have different views of what a buyer needs and when. The way marketers approach content typically isn’t the way sales teams consume it. Sometimes the ideal piece of content is at the ready, but sales doesn’t know where to look. Sales and marketing leaders across every industry need to find ways to facilitate building customer relationships.
Robert Wahbe, CEO of Highspot, and David Stafford, head of revenue solutions and field marketing at Dropbox, will discuss tools to enable sales-marketing alignment to the buyer’s journey. In this webinar, we’ll share how your team can:
- Reduce time spent searching for relevant information
- Deliver content seamlessly and securely with customers and cross-functional deal teams
- Share and analyze content for better communication, and ultimately, success