The simplest tool is often the best
After their acquisition, TopLine Film noticed Definition Group’s other brands used solutions like SharePoint and WeTransfer. Field’s team tried these platforms, but always returned to Dropbox. They liked the simplicity of its interface coupled with its robust functionality. The TopLine team was so enthusiastic that they convinced the rest of Definition Group’s brands to migrate to Dropbox with the help of Kaizen IT. Together, they’ve created an integrated experience that allows other Definition Group divisions to use Dropbox for archiving and as a file server.
Many of TopLine’s project files come from Adobe software such as Premiere Pro, After Effects and Photoshop. Those files are fairly small and remain in their Dropbox directory. Every time someone clicks ‘save’ or the file auto-saves, it’s instantaneously uploaded to the cloud – effectively acting as a live media server.
Dropbox simplifies the workflow between TopLine and their freelancers, too. Nearly all freelance camera operators use Dropbox, and now when they send footage via a Dropbox link, that video instantaneously appears on TopLine’s media server. TopLine also does a lot of work with Vimeo, and the Dropbox Vimeo integration means TopLine can immediately add footage from their media server into Vimeo without having to upload it separately. “I like the fact that with video files, even kind of fairly niche video formats, you can still play it through Dropbox, which I think is quite unique,” Field said.
Dropbox has also helped TopLine bolster their security as they’ve scaled. The platform’s permissions features give Field control over which people can see and access particular files. It happens in the background, but he remains confident that their assets are protected.